Powerful Enterprise Analytics for ecommerce Customers: CustomerEngagePro Analytics

CustomerEngagePro Anlytics software is commonly understood as Complex Event Processing, a method to track collected information through various sources to understand and analyze the underlying patterns to comprehend with certain corporate circumstances. In a business domain, customers hold the prime importance. With the passage of time, the theory of customer relationship with the firm is gaining immense attention to improve the ways in which the customers can be satisfied. There is an entire process of customer interaction with the company, the customer lifecycle, which has a great significance to uplift the business. By using CustomerEngagePro analytics tool, it is easier to manage and optimize the entire customer lifecycle.

Customer Lifecycle

It is crystal clear in the recent times that marketers can only survive in their business, if they deeply analyze their customers and handle the complete customer lifecycle in order to progress well with the customers. Customer lifecycle is commonly defined as a process through which the customers pass by engaging himself in a relationship with the company. Using CustomerEngagePro Anlytics software to manage and optimize customer lifecycle helps in underlining and highlighting the chances to enhance customer’s long relationship value with the company. Keeping the right track of the lifecycle, customers are better understood, acquired, and engaged in the lifetime business with the firm.

• Discover

Before you delve in more details, it is important to discover the clients first. Generally, a start with the existing clients is a better idea, as you can implement some web analytic techniques to discover and maintain an understanding of the clients. Look for the customer's profile, assess their vision, and attain the right viewpoint of the client by using data driven decision making - CustomerEngagePro Anlytics. CustomerEngagePro analytics tool gives you a detailed idea as to what the visitor or customer is actually looking for and what was their Journey on your website.

• Explore

Customers usually explore brands with competitive options. The application of CustomerEngagePro Anlytics Tool in exploring your client can let you know what your customers want, double check with the customer response, and market according to their needs. By self hosted web analytics and enterprise analytics, it becomes feasible to explore customer response to strengthen the marketing position. Analytics need to be very vigilant in applying marketing mix models and testing methodologies to check out customer preferences.

• Buy

When you understand the background knowledge of your client and explore their needs of a product, it is easier to analyze when they will make a purchase. With the help of 
data-driven decision making process can amplify the chances of business expansion. Provide your clients with suitable offers on the brands they target. Re-engage your customers with seasonal discounts, new arrivals etc., Apply cross selling strategies by referring their past purchases and re-target your audience. 

• Use

After the product is being purchased, analytics now need to apply the goal event tracking web analytics tools to have deeper insight of the product and client usage. It will help to shorten the gap in client’s expectation and product competency. This builds trust in your customers and increases loyal customer base in the market.

• Ask

By now, the client has well understood the company and is in a good state to maintain the friendliness in corporate customer relationship. He might be in the need of asking for more of the company’s services or products. If you want to turn the client into a permanent one or make him a returning customer, on premise web analytics does this best. It will allow the company to know how well they have actually satisfied their customer with their service and product. This helps in building a brand for the company thereby gaining goodwill among the competitors.

• Engage

Engaging the business with the data-driven decision making process is very important. At this stage, when the company knows client’s response on the product or service, it becomes simpler to manage any defects in the service. It also allows capitalizing on the customer value and enhances customer relationships.

The application of CustomerEngagePro analytics tool to manage and optimize the entire customer lifecycle is a process that cannot be fully achieved without the implementation of data driven decision making tools. When you engage your business with the customer lifecycle, it expands and flourishes to the max.

on-premise | Private web Analytics - Data Driven Decision Making

data-driven decision making Process gives you a foolproof evidence of how your business moves ahead. It encourages you to trust the data more than on relying on emotions and gut  feeling about your goal tracking or conversions. With CustomerEngagePro Analytics tool, data attributes are interpreted to give an insightful view of your visitor or customer journey.

Let’s go through with an example for private analytics before entering into the technicalities. Today’s Amazon, Snapdeal, Flipkart and Infibeam it has been a long way for the market, businesses and customers in the e-commerce journey. Today e-commerce has expanded to  B2B, B2C and C2C channels, leaving no stone unturned.

In the age of E-commerce the store owner doesn’t know who visited the online store and for what. Yes, we have lot of Customer analytics, statistics tools, which tell the owner that 1000 visitors visited his website. But do you think a store owner can do anything with this information? If the owner can know the intention behind their visits, he can make atleast 2% conversion in his business.

Today is an era of Digital Marketing and engagement. Popular e-commerce stores, today maintain a team of Customer Engagement Representatives, who attend to customer’s needs and help. It has been identified that a popular e-commerce websites have a conversion rate of 2%-5% ideally. So what about the 95%-98% of the people who visited the website and left? How to tap that Market? It is a challenge for all the e-commerce businesses.

With CustomerEngagePro's Private Analytics Feature we are trying to solve this challenge by building a new engine that will focus on understanding the behavior of that intuitive segment of visitors. We capture the IP address, e-mail address (entered on a form) and the path traveled by customer on the website. Please wait while we bring more interesting features and insights  with our Product!!! 

Enterprise web Analytics solutions that can be privately hosted on Intranet network, shall warrant employees on the software usage and eases decision making on license purchases, cancellation and usage optimization. CustomerEngagePro analytics software as a Data driven decision making tool has glorified many small businesses, contributes to risk management and maximize profits.