Top 5 Best Web Analytics Tools | Google Analytics - PIWIK Alternative

When trade began centuries ago, people depended largely on offline marketing capabilities to influence its Audience. They basically relied on "Word of Mouth", Offline publishing of advertisements, greet programs arranged at group gatherings or Online markets etc., However the World today has altered inadvertently.

There are so many On-Premise Analytics solutions around in the online market. it becomes quite difficult for any e-commerce business to choose from them.While Google analytics stands out as a number one analytics product in the market its ubiquity, difficulty and its one size fits all kind of data delivery has compelled its users to look for alternatives.

We would like to present before you the Top 5 Enterprise level Alternatives to Google Analytics which help the business owners to easily and securely track their businesses.

MixPanel:

MixPanel is a real-time web analytics solution that measures user engagement. Its base lies in the conversion funnel design. It has the ability to construct and examine funnels actively to ensure they adjust to the incoming data. This helps in presenting the information in a live and is well refined manner.

Advantages:

• MixPanel has been designed to present real-time web analytics to its customers.
• Its segmentation process gives you more information about your customers
• Track the product retention, to understand your customers by graphing their subsequent visits after their initial visit.

FoxMetrics:

FoxMetrics has been designed to track events and trigger a subsequent event that engages customer or leads to goal conversion. For Eg., if a visitor data shows that he has been engaged on your website for quite sometime and has visited many links on your website, FoxMetrics intelligently lets you to trigger and event for the customer to sign up or subscribe for newsletter.

Advantages:

• Lets you to track newsletters, software installations and beyond.
• Lets you to track ad campaigns and measure conversions.
• API based solutions and easily integratable

Customer Engage Pro:

CustomerEngagePro Analytics tool has been applauded for its robust design and Enterprise web analytics solutions it provides. It boasts itself to be a secure analytics solution that follows European Security Norms for Data Security and Privacy. Data Encryption and respecting user privacy stand among the pillars of Customer Engage Pro. It does not limit itself to desktops, laptops and personal computers but has been designed to extend its solutions to Enterprise web Analytics and Mobile App Analytics.

On-Premise web analytics -CustomerEngagePro Analytics

Advantages:

• Easy to use by appending a simple JS tracking code on your website.
• Real-time web Analytics Solution making way for data driven decision making.
• Mobile App Analytics
• Magento and Wordpress Plugins for easy E-commerce integration
• Goal setup and tracking conversions
• Enterprise-wide software installation and usage tracking
• Customizable analytics solution based on Business Needs.

Clicky:

Clicky has been described as an easy to use Web Analytics solution that provides advanced analytical data. It's link report gives you the details of referral website and you know where your visitors and coming from. Its actions metrics gives you information about the video sessions, clicks and downloads from your website.

Advantages:

• Simple and Easy to use by the customers
• Wordpress Plugin available for its users
• Keywords information that led a user to your website.

KISSMetrics:

Kissmetrics is another growing Data Driven Analytics Solutions available in the market. It claims to give you the visitor statistics even after he has purchased a product from your website.

Advantages:

• Gives live data, so you are up to date on the customer trends as they are happening on your website.
• It has been designed to give its users the conversion metrics and track goal conversions, all at real-time!
• Ideal for Small and Medium Businesses with online presence.

Which Analytics Solution would be Ideal for you?

With so many options available, it would be difficult for anyone to narrow down on a particular Private Web Analytics Solution. It indeed is a difficult choice to make! However, i would suggest you to go with a solution that aptly suits your business use case. The objective of any business owner would be to protect user data and maximize revenue with web analytics.

End-to-end Analytics platform for web, mobile applications | CustomerEngagePro Analytics software

With the arrival of computers, Information Revolution has occurred in a magnificent way. With new technologies pitching in, there is a tremendous change in how the computers process the data and produce information.  Today Data plays a very important role in any business-online/offline. The way a business unit processes its data and uses it, decides the growth or fall of that business.

With many businesses establishing online presence, on-premise analytics has secured a prominent place among several IT solutions. Right from knowing the website visitors to the internal usage of Enterprise Software, a well architected analysis gives a complete picture of a business.
As a business owner, when you run any Analytics on your website, you will know that a good number of visitors have arrived on your website and left. However, there is a curiosity to understand why the visitors came in, what they were actually looking for, why they left the website. The sample data that you get from your analytics tools, keeps your questions open.

With CustomerEngagePro Analytics tool we would like to bring a clear picture before our client on what is actually happening with the visitors. Where the visitors come from? What page they land on your website? What they are actually looking for? What was the visitor journey? Where they left the website etc., CustomerEngagePro Analytics software gives answers to all these questions by tracking a user 1:1 and helping the business owner understand each and every visitor of their website. This helps the business owner to Optimize the entire customer lifecycle and Engaging the Business with Data-Driven Decision Making. Now understand the visitor/customer insights with web analytics. Strategically target the right audience  and use CustomerEngagePro analytics tool as a Goals event tracking web analytics Tool. 

CustomerEngagePro Anlytics Tool has been designed for On-Premise web analytics that can be self hosted analytics solution for Enterprises. It can also be used as an Intranet web analytics software to track the enterprise’s software usage, internal website usage and tracking. It is a self hosted analytics solutions designed for small businesses. Though your employees or customers don’t tell you exactly what they are looking for, CustomerEngagePro Analytical tool insights help you understand each user. 

With CustomerEngagePro Analytics Tool give you complete data ownership and privacy. The on-premise web analytics solutions ensures that your visitor data is within the confines of your enterprise network. This make your retargeting and re-marketing efforts 100% worthy. Integrate CustomerEngagePro Analytics code with any website for that matter and start getting your customer or visitor insights.
The Solution is also integrable to any remarketing engine and add value to your business. CustomerEngagePro analytics tool passes on the Visitor data, visitor details, visitor journey etc., and your remarketing engine can pick up the data to run necessary marketing campaigns to your visitors, re-engage them and increase goal conversion.

Data driven decision making gives you a foolproof evidence of how your business moves ahead . It encourages you to trust the data more than on relying on emotions and gut feeling about your goal tracking or conversions. With CustomerEngagePro Anlytics tool, data attributes are interpreted to give an insightful view of your visitor or customer journey. This helps you to focus more in an area which is most sought after by your visitors, thus increasing the probability of improving sales or customer service or goal of your business.

Understand, Interpret and convert the visitors, is the direction that CustomerEngagePro Anlytics softwre gives its clients. The referrer website gives the exact information on what the visitor was actually searching for. Visitor’s landing information helps us predict if we are able to fetch the user, what he is looking for? Visitors’ journey helps us evaluate which products he is interested in and what are the features/services he is looking for? Now with this information on hand, can a business owner re-engage the customer? It Is a 100% yes! It is definitely possible only when we know the customer’s contact details.  CustomerEngagePro Anlytics Tool does a wonderful job in this area of capturing the visitor details. CustomerEngagePro analytics software has been designed to carefully track the visitor and capture the contact information to communicate to the Website owner. Even if the form submission fails sometimes, CustomerEngagePro Anlytics Tool shall capture the data, encrypt and store it in the database.